Thanks for taking the time to read my little rant here. It can be basically summed up in one concept: Make e-mail and the Web work for you when trying to sell stories and get publicity. Use the very high-tech tools you're touting on behalf of your clients to your own benefit.

If you have any comments or questions, feel free to send me e-mail.

For another take on effective high-tech P.R., read David Strom's articles on the subject here and here. Also, check out San Jose Mercury News Columnist Dan Gillmor's note to PR people.

Finally, one of the most thorough pieces I've seen on dealing with the tech press is Esther Schindler's The Care and Feeding of the Press. Take her test and see if you pass!